Privacy Policy
Effective Date: September 28, 2026
This Privacy Policy sets forth the principles and practices of P. Ramesh (hereinafter referred to as the "Entity", "Firm", "we", "us", or "our") regarding the collection, processing, storage, transfer, and protection of personal data obtained through our e-commerce portal and associated communication channels (collectively, the "Services").
This document is drafted in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023.
1. Scope and Categorization of Data Collected
● Directly Submitted Identifiers: To execute transactions and comply with fiscal regulations, we collect data including, without limitation, your legal name, billing address, shipping address, contact telephone number, and electronic mail address.
● Commercial and Transactional Records: Records of items browsed, carted, transacted, and invoiced, along with corresponding payment confirmations and tax invoices, are cataloged for operational fulfillment and statutory accounting compliance.
● System and Telemetry Logs: When you navigate our digital storefront, our hosting infrastructure automatically collects technical telemetric indicators, including Internet Protocol (IP) addresses, browser architecture, operating systems, and device identifiers via essential cookies and tracking beacons.
● Support and Operational Communications: Records of any electronic correspondence, written requests, or dispute notifications transmitted through our verified channels are archived for dispute resolution and quality auditing.
2. Legal Grounds and Operational Purposes for Data Processing
Personal data acquired by P. Ramesh is utilized strictly for lawful purposes, including:
● Performing contractual obligations, specifically order processing, payment gateway verification, transit coordination, and order status communications.
● Complying with regulatory obligations under Indian fiscal and taxation laws, including the Central Goods and Services Tax (CGST) Act, 2017, and applicable state statutes.
● Detecting, mitigating, and preventing unauthorized, suspicious, or demonstrably fraudulent financial transactions.
● Transmitting transactional notices, administrative updates, and commercial updates (subject to your legal right to revoke consent for non-transactional marketing).
3. Disclosure to Authorized Intermediaries
We do not sell, rent, or trade your personal data. Disclosures are restricted exclusively to operational data processors bound by statutory confidentiality and data security obligations:
● E-Commerce Hosting Infrastructure: Shopify Inc., which supplies our digital storefront and secure cloud architecture.
● Payment Aggregators: Authorized, PCI-DSS compliant digital payment gateways processing financial transactions without storing raw card authorization credentials on our localized servers.
● Logistics Intermediaries: Domestic courier aggregators and international air freight forwarders tasked with last-mile physical fulfillment.
● Statutory Authorities: Law enforcement agencies, judicial forums, or tax authorities upon receipt of a valid legal order, summons, or regulatory decree under the laws of India.
4. Data Security and Retention Standards
We implement technical, physical, and administrative safeguards designed to preserve the integrity and confidentiality of your personal information. While our systems use industry-standard encryption protocols, transmission across open networks carries inherent risks, and absolute security cannot be guaranteed. Personal and transactional records are retained strictly for the duration necessary to satisfy the commercial objective of the transaction, conclude warranty or return assessment periods, or satisfy statutory record-keeping periods mandated by tax authorities.
5. Data Principal Rights
Subject to verification of identity and statutory limitations, you are entitled to:
● Inquire regarding the summary of personal data held under your profile.
● Petition for the rectification of inaccurate, outdated, or incomplete data records.
● Petition for the erasure of personal records, provided such data is no longer necessary for an active legal obligation, fraud investigation, or tax compliance matter.
● Withdraw processing consent for promotional communications at any juncture.
6. Contact and Regulatory Grievance Escalation
All communications, legal notifications, and data protection petitions must be addressed to our designated nodal desk:
● Operating Entity: P. Ramesh
● Principal Place of Business: Shyamal, Ahmedabad, Gujarat, India
● Dedicated Electronic Mail: prameshshyamal88@gmail.com
● Official Contact Line: +91 9978944077
What Data We Collect?
General Data
The use of our services will automatically create information that will be collected. For example, when you use our Services, your geographic location, how you use the Services, information about the type of device you use, your Open Device Identification Number, date/time stamps for your visit, your unique identifierand domain name are all collected.
Log Files
As is true of most websites, we gather certain information automatically and store it in log files. This information includes IP addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to maintain and improve the performance of the Services
Analytics
We use analytics services (including, but not limited to, Google Analytics) to help analyze how users use the Site. Analytics services use Cookies to collect information such as how often users visit the Site and we use the information to improve our Site and Services.
Disclosure of Your Personal information
In general, personal information you submit to us is used either to respond to requests that you make, aid us in serving you better, or market our Services. We use your personal information in the following ways
- To fulfill the purpose for which you provide it, for any other purpose disclosed by us when you provide the information, or with your consent;
- To third parties designated by you;
- With our subsidiaries and affiliates;
- To third parties to process payments made through the Services;
- With contractors, service providers and other third parties we use to support our business;
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding,
Third Party Websites
Our Site may contain links to third party websites. When you click on a link to any other website or location, you will leave our Site or Services and go to another site, and another entity may collect personal information or anonymous data from you. We have no control over, do not review, and are not responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of your personal information after you click on links to such outside websites.
Your Choices Regarding Information
Choices
We offer you choices regarding the collection, use, and sharing of your personal information. We may periodically send you emails that directly promote the use of our Services. When you receive promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the
unsubscribe instructions provided in the email you receive or by contacting us directly. Despite your indicated email preferences, we may send you service related communications, including notices of any updates to our Terms of Use or Privacy Policy.
Log Files
If you decide at any time that you no longer wish to accept cookies from our Services for any of the purposes described above, then you can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Consult your browser’s technical information. If you do not accept cookies, however, you may not be able to use all portions of the Services or all functionality of the Services. If you have any questions about how to disable or modify cookies, please contact us at elp@lipsum.com
Young People
Our Services are not directed to children under the age of 13. If a child under 13 submits personal information to us and we learn
that this is the case, we will take steps to remove the personal information from our databases. If you believe that we might have
any personal information from a child under 13, please contact us at help@lipsum.com
